Comments on: Malcolm Gladwell — Why People Can’t Express What They Really Mean and Feel http://idratherbewriting.com/2006/06/16/malcolm-gladwell-%e2%80%94-why-people-can%e2%80%99t-express-what-they-really-mean-and-feel/ The Latest Trends in Technical Communication Tue, 22 May 2012 00:16:23 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: BonMuse http://idratherbewriting.com/2006/06/16/malcolm-gladwell-%e2%80%94-why-people-can%e2%80%99t-express-what-they-really-mean-and-feel/comment-page-1/#comment-137297 BonMuse Mon, 02 Feb 2009 23:01:01 +0000 http://www.idratherbewriting.com/2007/06/16/malcolm-gladwell-%e2%80%94-why-people-can%e2%80%99t-express-what-they-really-mean-and-feel/#comment-137297 "....none of us can ever express the exact measure of his needs or his thoughts or his sorrows; and human speech is like a cracked kettle on which we tap crude rhythms for bears to dance to, while we long to make music that will melt the stars." (a favorite quote) Four stars for Malcolm's posts. “….none of us can ever express the exact measure of his needs or his thoughts or his sorrows; and human speech is like a cracked kettle on which we tap crude rhythms for bears to dance to, while we long to make music that will melt the stars.” (a favorite quote)

Four stars for Malcolm’s posts.

]]> By: Marketing Spoonful » Blog Archive » How good a listener are you? http://idratherbewriting.com/2006/06/16/malcolm-gladwell-%e2%80%94-why-people-can%e2%80%99t-express-what-they-really-mean-and-feel/comment-page-1/#comment-134473 Marketing Spoonful » Blog Archive » How good a listener are you? Wed, 17 Sep 2008 03:43:53 +0000 http://www.idratherbewriting.com/2007/06/16/malcolm-gladwell-%e2%80%94-why-people-can%e2%80%99t-express-what-they-really-mean-and-feel/#comment-134473 [...] Malcolm Gladwell relates that Herman Miller’s focus group told them the Aeron chair was the ugliest piece of furniture they’d ever laid eyes on. But HM [...] [...] Malcolm Gladwell relates that Herman Miller’s focus group told them the Aeron chair was the ugliest piece of furniture they’d ever laid eyes on. But HM [...]

]]> By: computer chair http://idratherbewriting.com/2006/06/16/malcolm-gladwell-%e2%80%94-why-people-can%e2%80%99t-express-what-they-really-mean-and-feel/comment-page-1/#comment-133739 computer chair Tue, 19 Aug 2008 00:39:37 +0000 http://www.idratherbewriting.com/2007/06/16/malcolm-gladwell-%e2%80%94-why-people-can%e2%80%99t-express-what-they-really-mean-and-feel/#comment-133739 This just goes to show that quantitative and qualitative market research needs to be used together to make informed decisions. Another lesson is limiting and managing risk. In the case of New Coke, they should have only release it on a test city first to get feedback before going national with it. With the Aeron chair, same thing. Build a limited run and see how well it sells. The best example is in Australia why the accounts decided to axe the V8 engine option from it's line up because it wasn't selling that well. What they didn't realise is that the V8 was an aspirational car even though most people bought the V6 and they lost a lot of customers to competitors who did offer V8s. This just goes to show that quantitative and qualitative market research needs to be used together to make informed decisions. Another lesson is limiting and managing risk.

In the case of New Coke, they should have only release it on a test city first to get feedback before going national with it.

With the Aeron chair, same thing. Build a limited run and see how well it sells.

The best example is in Australia why the accounts decided to axe the V8 engine option from it’s line up because it wasn’t selling that well.

What they didn’t realise is that the V8 was an aspirational car even though most people bought the V6 and they lost a lot of customers to competitors who did offer V8s.

]]> By: Gry planszowe http://idratherbewriting.com/2006/06/16/malcolm-gladwell-%e2%80%94-why-people-can%e2%80%99t-express-what-they-really-mean-and-feel/comment-page-1/#comment-133000 Gry planszowe Mon, 21 Jul 2008 22:50:20 +0000 http://www.idratherbewriting.com/2007/06/16/malcolm-gladwell-%e2%80%94-why-people-can%e2%80%99t-express-what-they-really-mean-and-feel/#comment-133000 Fajna strona, znalazlem ja przypadkowo ale teraz bede tu wpadal czesciej, pozdrawiam Gry planszowes last blog post..<a href="http://gryplanszowe.wordpress.com/2008/07/18/tajemnica-opactwa/">Tajemnica opactwa</a> Fajna strona, znalazlem ja przypadkowo ale teraz bede tu wpadal czesciej, pozdrawiam

Gry planszowes last blog post..Tajemnica opactwa

]]> By: Terra Nova: Did We Ignore the Rise of the Personal World? http://idratherbewriting.com/2006/06/16/malcolm-gladwell-%e2%80%94-why-people-can%e2%80%99t-express-what-they-really-mean-and-feel/comment-page-1/#comment-130177 Terra Nova: Did We Ignore the Rise of the Personal World? Fri, 25 Apr 2008 21:10:15 +0000 http://www.idratherbewriting.com/2007/06/16/malcolm-gladwell-%e2%80%94-why-people-can%e2%80%99t-express-what-they-really-mean-and-feel/#comment-130177 <!--%kramer-ref-pre%-->[...] a little game that would...  Like All in the Family or this year's indie darling Once, (or the Aeron chair, for that matter) it almost never got made 'cause people making decisions about such things didn't [...]<!--%kramer-ref-post%--> [...] a little game that would…  Like All in the Family or this year’s indie darling Once, (or the Aeron chair, for that matter) it almost never got made ’cause people making decisions about such things didn’t [...]

]]> By: www.tibia4you.org Opisy broni, magii, pancerzy, przedmiotów i map, zasady gry, poradniki. » Blog Archive » (TN) Did We Ignore the Rise of the Personal World? http://idratherbewriting.com/2006/06/16/malcolm-gladwell-%e2%80%94-why-people-can%e2%80%99t-express-what-they-really-mean-and-feel/comment-page-1/#comment-130176 www.tibia4you.org Opisy broni, magii, pancerzy, przedmiotów i map, zasady gry, poradniki. » Blog Archive » (TN) Did We Ignore the Rise of the Personal World? Fri, 25 Apr 2008 21:09:03 +0000 http://www.idratherbewriting.com/2007/06/16/malcolm-gladwell-%e2%80%94-why-people-can%e2%80%99t-express-what-they-really-mean-and-feel/#comment-130176 [...] that would…  Like All in the Family or this year’s indie darling Once, (or the Aeron chair, for that matter) it almost never got made ’cause people making decisions about such things [...] [...] that would…  Like All in the Family or this year’s indie darling Once, (or the Aeron chair, for that matter) it almost never got made ’cause people making decisions about such things [...]

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