The popularity of how-to podcasts
The Photoshop TV podcast receives about 2 million downloads a month. If you create a podcast with a how-to focus, your popularity will explode. People search for information, research, knowledge. They want to learn how to do things. http://www.printondemand.com/MT/archives/008610.html
I think all the podcasts on the idratherbewriting should convey this how-to focus -- as much as possible anyway. Most topics are really how-to, although they aren't titled as such.
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About Tom Johnson
I'm a technical writer based in the California San Francisco Bay area. In this blog, I write about topics related to technical communication — Swagger, agile, trends, learning, plain language, quick reference guides, tech comm careers, academics, and more. I'm interested in simplifying complexity, API documentation, visual communication, information architecture and findability, and more. If you're a technical writer of any kind (progressional, transitioning, student), be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.