Writing for the Web — Ian Koss, Founder of Ink19.com
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Duration: 38 min.
Ian Koss is founder of Ink19, which was at one time one of the largest free music magazines in the U.S. His team began publishing in the early 90's in the traditional print medium, but changed to an online format as the Internet emerged. In this podcast, Ian explains how the online medium required their writers to rethink and restructure their writing.
In this podcast, Ian talks about such topics as the transience of print versus the permanence of content online, attention spans, online structure and layout, metadata, search engine optimization, semantic markup, single-sourcing and XML, readership anonymity, tracking users, profitability, banner ads, linking, designing for a range, milisecond judgment, the sense of incompleteness, and unpredictability.
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About Tom Johnson
I'm a technical writer based in the California San Francisco Bay area. In this blog, I write about topics related to technical communication — Swagger, agile, trends, learning, plain language, quick reference guides, tech comm careers, academics, and more. I'm interested in simplifying complexity, API documentation, visual communication, information architecture and findability, and more. If you're a technical writer of any kind (progressional, transitioning, student), be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.