I'm happy to say that we've been blogging at my work for the last 3-4 months and it has been well-received. We're using SharePoint as a blogging tool -- not really the normal tool for blogging, but it actually works pretty well. People can subscribe to alerts to a discussion, and you can also sort your discussion by specific categories.
I find that if it makes a nice substitute for email. When you have something to share, but don't want to send an e-mail blast, the blog is perfect. It doesn't clog inboxes, and people can respond at their leisure.
By the way, you should check out the September Intercom article on corporate blogging -- it's a good read.
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I'm a technical writer based in the California San Francisco Bay area. In this blog, I write about topics related to technical communication — Swagger, agile, trends, learning, plain language, quick reference guides, tech comm careers, academics, and more. I'm interested in , API documentation, visual communication, information architecture and findability, and more. If you're a technical writer of any kind (progressional, transitioning, student), be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.