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Designing for "Web 2.0" audiences

by Tom Johnson on Dec 21, 2006
categories: technical-writing

This is an interesting article on how to design for Web 2.0 audiences. While I don't agree with the author's use of the term web 2.0 here (because I don't see how any of the design draws upon the audience's collaboration or participation), the principles the author highlights are worthy of a closer look. Here's a summary of the principles:

  1. Simplicity
  2. Central layout
  3. Fewer columns
  4. Separate top section
  5. Solid areas of screen real-estate
  6. Simple nav
  7. Bold logos
  8. Bigger text
  9. Bold text introductions
  10. Strong colours
  11. Rich surfaces
  12. Gradients
  13. Reflections
  14. Cute icons
  15. Star flashes

About Tom Johnson

Tom Johnson

I'm an API technical writer based in the Seattle area. On this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, AI, information architecture, content strategy, writing processes, plain language, tech comm careers, and more. Check out my API documentation course if you're looking for more info about documenting APIs. Or see my posts on AI and AI course section for more on the latest in AI and tech comm.

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