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Duration: 45 min.
Thom Haller, information architect and director of the Center for Plain Language, talks about how to create a site where users can actually find the information they’re looking for.
Specific topics in this podcast include:
- The GECKO method (Gather, Evaluate, Chunk, Know, Optimize) for organizing content for websites
- Arranging information based on user tasks
- Clarity traps such as familiarity and clutter
- Measuring the success of a well-architected site
- Case study with plainlanguage.gov
Thom also talks about how the use of Plain Language helped the state of Washington collect an extra $800,000 in revenue.
In addition to his duties at the Center for Plain Language, Thom also teaches Information Design at the University of Maryland and Information Engineering at Johns Hopkins University.
To learn more about Thom, visit the following sites:
You can contact Thom at firstname.lastname@example.org. You can also comment on this podcast by using the comment feature below, or by linking to this post in your own blog post.
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