Comments on: Eric Schwartzman Talks About Integrating Podcasts into the Marketing Mix http://idratherbewriting.com/2007/02/21/recommended-podcast-eric-schwartzman-on-integrating-podcast-into-the-marketing-mix/ The Latest Trends in Technical Communication Wed, 23 May 2012 23:32:25 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Tom http://idratherbewriting.com/2007/02/21/recommended-podcast-eric-schwartzman-on-integrating-podcast-into-the-marketing-mix/comment-page-1/#comment-4233 Tom Thu, 22 Feb 2007 01:58:01 +0000 http://www.idratherbewriting.com/2007/02/21/recommended-podcast-eric-schwartzman-on-integrating-podcast-into-the-marketing-mix/#comment-4233 Eric, Thanks for the comment. I really enjoyed your podcast. I agree that marketing and PR professionals can produce podcasts that are entertaining, informative, and compelling, as you described. I like the <a href="http://www.nytimes.com/services/xml/rss/nyt/podcasts/techtalk.xml">New York Times Tech Talk podcast</a>, and I enjoyed some of the <a href="http://www.forrester.com/podcasts/im" target="_blank">Forrester podcasts</a>. Can you recommend some corporate podcasts that epitomize the qualities you described? I'm going to start listening to some of your On the Record podcasts. Eric,

Thanks for the comment. I really enjoyed your podcast. I agree that marketing and PR professionals can produce podcasts that are entertaining, informative, and compelling, as you described. I like the New York Times Tech Talk podcast, and I enjoyed some of the Forrester podcasts. Can you recommend some corporate podcasts that epitomize the qualities you described?

I’m going to start listening to some of your On the Record podcasts.

]]> By: Eric Schwartzman http://idratherbewriting.com/2007/02/21/recommended-podcast-eric-schwartzman-on-integrating-podcast-into-the-marketing-mix/comment-page-1/#comment-4182 Eric Schwartzman Wed, 21 Feb 2007 18:57:06 +0000 http://www.idratherbewriting.com/2007/02/21/recommended-podcast-eric-schwartzman-on-integrating-podcast-into-the-marketing-mix/#comment-4182 Good point. As I outlined in this podcast, marketing or sales professionals who turn to podcasts to spread the word MUST make them entertaining, informative and compelling, or why in the world would anyone listen. IMHO, it's a bit shortsighted to assume that because someone has a marketing or PR title, that they're somehow incapable of producing audio or video media. I would argue that of all corporate departments, PR is perhaps best suited to produce media, sine these are the folks who appreciate the principles of sound journalism. Good point. As I outlined in this podcast, marketing or sales professionals who turn to podcasts to spread the word MUST make them entertaining, informative and compelling, or why in the world would anyone listen. IMHO, it’s a bit shortsighted to assume that because someone has a marketing or PR title, that they’re somehow incapable of producing audio or video media. I would argue that of all corporate departments, PR is perhaps best suited to produce media, sine these are the folks who appreciate the principles of sound journalism.

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