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Apr 19, 2007 • general


Using Blogs as CMS

  • Set up parent and child pages
  • Call list subpages function in sidebar
  • Use posts more than pages
  • Define user roles

Building Subscribers

  • Write interesting posts
  • Link to highly-read blogs
  • Comment on other blogs
  • Add blog to e-mail signature

Generating Frequent Content

  • Stay engaged
  • Keep posts short

Most Common Reservations

  • Time
  • What to say
  • Fear of the unknown
  • Confusion about setup
  • Not convinced of returns

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About Tom Johnson

Tom Johnson

I'm a technical writer based in the California San Francisco Bay area. In this blog, I write about topics related to technical communication — Swagger, agile, trends, learning, plain language, quick reference guides, tech comm careers, academics, and more. I'm interested in , API documentation, visual communication, information architecture and findability, and more. If you're a technical writer of any kind (progressional, transitioning, student), be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.