Duration: 6 min.
Whitney is one of the authors of Content and Complexity: Information Design in Technical Communication. Whitney explains the five E's — a simple way to talk about product usability. The five E's are efficient, effective, engaging, error-tolerant, and easy to learn. She elaborates on what it means for a product to be engaging/satisfying. Whitney also explains the importance of personas, which she has written about in the Personas Lifecycle by Tamara Adline and John Pruit. Whitney says stories are essential to personas. Visit Whitney's site here for more info on herself and the 5 E's: http://wqusability.com/
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I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include the following technical communication topics: Swagger, agile, trends, learning, plain language, quick reference guides, tech comm careers, and certificate programs. I'm interested in information design, API documentation, visual communication, information architecture and findability, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.