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Google Master Plan Video -- Speculations on the Hidden Purposes Behind Google's Information Collection

Jun 13, 2007 • general, web-design

Destry Wion pointed out this video detailing Google's Master Plan to me. Really interesting presentation to watch. Google's simple motto is "Don't be evil," but as they achieve total human omniscience, won't it be tempting to start abusing that power? I hope they use it for good -- such as catching criminals and stopping terrorists, rather than empowering marketers.

Google is still viewed as cool; if they abuse their power, they'll lose that image and turn into Microsoft, which someone once described as the Darth Vader of Tech. It would be an interesting study to contrast the public images of Google vs. Microsoft and how each got that way.

[dailymotion 4gT7k3n7yP4Te8sOv]

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About Tom Johnson

Tom Johnson

I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include technical writing, authoring and publishing tools, API documentation, tech comm trends, visual communication, technical writing career advice, information architecture and findability, developer documentation, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here.