Search engine optimization helps you crank up your rankings in Google. Here are three easy techniques to make your posts land on the front page of Google's search returns:
How can there be any drawbacks to search engine optimization? I never considered this, and it is a bit odd admitting it. But I feel a complete loss of anonymity as well as an unfounded power. I also have a greater responsibility to be accurate. When you Google Tom Johnson, I'm on the first page. Uhm, now instead of telling people my email and phone, I can tell them just to google me.
A crazy Haitian guy from Miami called me repeatedly last week affirming he knew me and wanted support for his studies. A random searcher stumbled across my analysis of a Vimeo video and totally trashed me in a comment. Merely mentioning Kevin Shoesmith or Alan Houser in a post title put me on the first page of Google returns for their names. Last month someone gave me $100 to insert a handful of links to Web design companies on previous posts. My friend Mark Hanigan tells me I am quietly gaining a reputation for being an expert in Web technology. I attribute all of this to my increasing visibility online.
I'm not sure what will come of it. My friend Holly says "You have established yourself (in a very short time) as someone who is keenly interested in our profession, technology, and people." I like that impression (it is true). I only hope I haven't pigeon-holed myself into a predefined category.
Get new posts delivered straight to your inbox.
I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include technical writing, authoring and publishing tools, API documentation, tech comm trends, visual communication, technical writing career advice, information architecture and findability, developer documentation, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here.