Search engine optimization helps you crank up your rankings in Google. Here are three easy techniques to make your posts land on the front page of Google's search returns:
How can there be any drawbacks to search engine optimization? I never considered this, and it is a bit odd admitting it. But I feel a complete loss of anonymity as well as an unfounded power. I also have a greater responsibility to be accurate. When you Google Tom Johnson, I'm on the first page. Uhm, now instead of telling people my email and phone, I can tell them just to google me.
A crazy Haitian guy from Miami called me repeatedly last week affirming he knew me and wanted support for his studies. A random searcher stumbled across my analysis of a Vimeo video and totally trashed me in a comment. Merely mentioning Kevin Shoesmith or Alan Houser in a post title put me on the first page of Google returns for their names. Last month someone gave me $100 to insert a handful of links to Web design companies on previous posts. My friend Mark Hanigan tells me I am quietly gaining a reputation for being an expert in Web technology. I attribute all of this to my increasing visibility online.
I'm not sure what will come of it. My friend Holly says "You have established yourself (in a very short time) as someone who is keenly interested in our profession, technology, and people." I like that impression (it is true). I only hope I haven't pigeon-holed myself into a predefined category.
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I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include the following technical communication topics: Swagger, agile, trends, learning, plain language, quick reference guides, tech comm careers, and certificate programs. I'm interested in information design, API documentation, visual communication, information architecture and findability, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.