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Looking for Corporate Examples of Web 2.0 Engagement

Apr 13, 2008 • blogging, general

I'm trying to gather as many examples as possible about how companies are engaging in web 2.0 activities. Do you know any companies that are using blogs, wikis, social networks, forums, podcasts/videocasts, or interactive online help? If so, let me know by either adding a comment below or by contacting me. (It doesn't have to be restricted to tech comm examples.)

In May I'm giving a virtual presentation to STC-Phoenix and I hope to use some of this info to liven the presentation up. In case you're interested, my presentation summary is below.

Combining Social Media with Help Authoring

The web landscape has changed considerably in the last several years. Users are no longer passive consumers of information (web 1.0), but instead are active contributors of content (web 2.0). They expect to interact and share information, not only with other users, but with project teams and companies.

Although interactive technologies have flourished on the web, much of the help authoring community remains in the one-way communication model. We treat our users as if they have little or nothing to contribute back.

In this virtual meeting, I'll discuss six of the most compelling technologies that enable users to become contributors: blogs, wikis, social networks, forums, podcasts/videocasts, and interactive online help. We'll discuss the pros and cons of each medium, and how technical writers can use these technologies to better connect with users.

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About Tom Johnson

Tom Johnson

I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include technical writing, authoring and publishing tools, API documentation, tech comm trends, visual communication, technical writing career advice, information architecture and findability, developer documentation, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.