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The 10/20/30 Rule of PowerPoint That I Wish Everyone Followed

May 6, 2008 • general

Guy Kawasaki writes, "A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points" (The 10/20/30 Rule of Powerpoint). I wish everyone who prepares a presentation would follow this advice. Long PowerPoints disrupt any kind of narrative flow and dynamic energy that can build up when you deliver your message.

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About Tom Johnson

Tom Johnson

I'm a technical writer based in the California San Francisco Bay area. In this blog, I write about topics related to technical communication — Swagger, agile, trends, learning, plain language, quick reference guides, tech comm careers, academics, and more. I'm interested in simplifying complexity, API documentation, visual communication, information architecture and findability, and more. If you're a technical writer of any kind (progressional, transitioning, student), be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.