A few months ago, I started to write a post about the cultural shift blogging would create in the near and long-term future. I didn't get very far and quickly became mired in speculation. But when I learned today that RJ Jacquez now has a blog, I started to remember some of my predictions. Basically, it goes like this:
And right about there I didn't know what came next. I think at some point there's a major shift and people move away from the web altogether, embracing a new form. But I couldn't figure out the details.
Anyway, RJ Jacquez from Adobe, Mike Hamilton from Madcap Software, and Alan Porter from WebWorks all have blogs. I suspect AuthorIt will eventually launch a blog, and the dozens of other software vendors. They're realizing that it's marketing suicide to be offline and silent.
Although these bloggers are all intelligent, clear writers, with solid reputations to give them an authoritative presence, the question is whether they will have the creative muse to write day after day in a way that engages readers. We'll find out.
photo from UCDavis
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I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include technical writing, authoring and publishing tools, API documentation, tech comm trends, visual communication, technical writing career advice, information architecture and findability, developer documentation, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.