Part of this corporate migration is kicking and screaming, I feel, based on the pull of interconnected persons formerly known as the MARKET.

Bloggers get their message out either towards the company, from the company, or both. Twitters are now a direct feedback loop from frustrated consumers, with more companies paying attention to the direct newsfeed and consumers getting results before the buzz becomes ugly.

Blogging is a skill set that most positions will require in the future – just like e-mail and Word for Windows was in the late 1990s.

The hardest part of this implementation will be in quantifying, on a corporate level, the amount of time each position should have dedicated to its blogging outreach.

cluetrain.org has made much of this for over ten years. I feel it’s one of the most significant pulls of technology in leveling the playing field between corporations and their audience. Here’s an analysis from last year:
Cluetrain Manifesto Approach To Conversational Marketing
http://charlesjeter.com/2007/09/14/

@Gordon
Devblogs… yes… Great idea and devblogs were one of my predictions / featured technology application solutions from 2007.

I did a summary recap post that might help structure some of the concepts if you’re interested:
http://charlesjeter.com/2007/09/23/

I should have taken the open .com address for devblog.com then as well, but didn’t. Oh well, I saw that coming. At least I was one of the first to coin the phrase, if not the first… Maybe I’ll list that as my contribution / accomplishment!

Charless last blog post..Australia’s Learning Object Debate

That should mean a steady flow of posts, without relying solely on an individual.

Gordons last blog post..New eyes