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	<title>Comments on: Author-it Launches a Blog &#8212; An Interview About the Who, Why, and How</title>
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	<link>http://idratherbewriting.com/2008/11/09/author-it-launches-a-blog/</link>
	<description>The Latest Trends in Technical Communication</description>
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		<title>By: Tom</title>
		<link>http://idratherbewriting.com/2008/11/09/author-it-launches-a-blog/comment-page-1/#comment-145591</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Sun, 01 Nov 2009 02:07:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.idratherbewriting.com/?p=2261#comment-145591</guid>
		<description>I haven&#039;t visited their blog in a while. You&#039;re right -- 3 months without a post? A company is better off not having a blog rather than having a stale blog. An infrequently updated blog makes a company look inactive, like they&#039;re on vacation or hiatus or just not innovating or doing anything interesting.</description>
		<content:encoded><![CDATA[<p>I haven&#8217;t visited their blog in a while. You&#8217;re right &#8212; 3 months without a post? A company is better off not having a blog rather than having a stale blog. An infrequently updated blog makes a company look inactive, like they&#8217;re on vacation or hiatus or just not innovating or doing anything interesting.</p>
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		<title>By: Mac</title>
		<link>http://idratherbewriting.com/2008/11/09/author-it-launches-a-blog/comment-page-1/#comment-145423</link>
		<dc:creator>Mac</dc:creator>
		<pubDate>Fri, 30 Oct 2009 08:33:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.idratherbewriting.com/?p=2261#comment-145423</guid>
		<description>I found this blog post when I was googling Author-it for information on surveys and interviews.
I find it interesting that it is almost three months since the last post Author-it made on their &#039;corporate blog&#039; (and it seems that post was actually made by one of their consultants). 
That does not sound to me like a company that thinks a blog is an &#039;essential part of their corporate strategy&#039; as they have said. Maybe they have forgotten they even had a blog.</description>
		<content:encoded><![CDATA[<p>I found this blog post when I was googling Author-it for information on surveys and interviews.<br />
I find it interesting that it is almost three months since the last post Author-it made on their &#8216;corporate blog&#8217; (and it seems that post was actually made by one of their consultants).<br />
That does not sound to me like a company that thinks a blog is an &#8216;essential part of their corporate strategy&#8217; as they have said. Maybe they have forgotten they even had a blog.</p>
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		<title>By: Chebotarjov</title>
		<link>http://idratherbewriting.com/2008/11/09/author-it-launches-a-blog/comment-page-1/#comment-136272</link>
		<dc:creator>Chebotarjov</dc:creator>
		<pubDate>Mon, 01 Dec 2008 09:16:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.idratherbewriting.com/?p=2261#comment-136272</guid>
		<description>Офигеть просто! Все, блин, всё знают, кроме меня</description>
		<content:encoded><![CDATA[<p>Офигеть просто! Все, блин, всё знают, кроме меня</p>
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		<title>By: Scott</title>
		<link>http://idratherbewriting.com/2008/11/09/author-it-launches-a-blog/comment-page-1/#comment-135916</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Thu, 20 Nov 2008 16:26:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.idratherbewriting.com/?p=2261#comment-135916</guid>
		<description>Great interview. This is a great way to show that a company is more than just a name but made up of real people just like the reader.  
Hey, if anyone wants to interview us we&#039;re open to it too:)</description>
		<content:encoded><![CDATA[<p>Great interview. This is a great way to show that a company is more than just a name but made up of real people just like the reader.<br />
Hey, if anyone wants to interview us we&#8217;re open to it too:)</p>
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		<title>By: Amil</title>
		<link>http://idratherbewriting.com/2008/11/09/author-it-launches-a-blog/comment-page-1/#comment-135665</link>
		<dc:creator>Amil</dc:creator>
		<pubDate>Mon, 10 Nov 2008 18:04:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.idratherbewriting.com/?p=2261#comment-135665</guid>
		<description>Had a look at their blog, and as corporate blogs go, it&#039;s pretty cool. Sure, there is some fairly straight-up marketing stuff but all backed up by info that would at least be useful to a prospect, like me :)

I like that fact that they&#039;ve published stuff to show the human side of the company too, and found the post from a German member of staff very interesting, from a kiwi&#039;s point of view...</description>
		<content:encoded><![CDATA[<p>Had a look at their blog, and as corporate blogs go, it&#8217;s pretty cool. Sure, there is some fairly straight-up marketing stuff but all backed up by info that would at least be useful to a prospect, like me <img src='http://idratherbewriting.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I like that fact that they&#8217;ve published stuff to show the human side of the company too, and found the post from a German member of staff very interesting, from a kiwi&#8217;s point of view&#8230;</p>
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		<title>By: 11/10/2008 Writing Jobs and Links &#124; PoeWar</title>
		<link>http://idratherbewriting.com/2008/11/09/author-it-launches-a-blog/comment-page-1/#comment-135662</link>
		<dc:creator>11/10/2008 Writing Jobs and Links &#124; PoeWar</dc:creator>
		<pubDate>Mon, 10 Nov 2008 12:37:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.idratherbewriting.com/?p=2261#comment-135662</guid>
		<description>[...] Author-it Launches a Blog — An Interview About the Who, Why, and How: Author-it is the content management tool of the year for technical writers. Get to know it. [...]</description>
		<content:encoded><![CDATA[<p>[...] Author-it Launches a Blog — An Interview About the Who, Why, and How: Author-it is the content management tool of the year for technical writers. Get to know it. [...]</p>
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		<title>By: Kai</title>
		<link>http://idratherbewriting.com/2008/11/09/author-it-launches-a-blog/comment-page-1/#comment-135656</link>
		<dc:creator>Kai</dc:creator>
		<pubDate>Mon, 10 Nov 2008 08:06:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.idratherbewriting.com/?p=2261#comment-135656</guid>
		<description>... and I see an interview on Tom&#039;s blog &quot;as an essential part of an organization’s content strategy, and a great opportunity to directly interact with our clients at many different levels.&quot;

Sorry, Tom, but this is way too corporate for me. I appreciate that it has a place on your blog, and I don&#039;t criticize you for putting it on. But the stiff start turned me off so badly, I hardly got to the slightly more candid ending. I know I will avoid their blog. - Too bad...</description>
		<content:encoded><![CDATA[<p>&#8230; and I see an interview on Tom&#8217;s blog &#8220;as an essential part of an organization’s content strategy, and a great opportunity to directly interact with our clients at many different levels.&#8221;</p>
<p>Sorry, Tom, but this is way too corporate for me. I appreciate that it has a place on your blog, and I don&#8217;t criticize you for putting it on. But the stiff start turned me off so badly, I hardly got to the slightly more candid ending. I know I will avoid their blog. &#8211; Too bad&#8230;</p>
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