But really, there are few companies that are using it very effectively. The danger with a company embarking down the Twitter path – like any social media platform – is follow through.

As with any good marketing a consistent approach is needed that gets carried out on a continual basis.

There are too many people, companies included, that are rushing to jump on the Twitter bandwagon without having a clue what it’s all about. The result often the same as their crusty and dusty blogs is a push to start, a dribble of commitment and motivation and then slowly, they’re gone.

Anyone thinking of twit-twittering should have clearly defined goals – what they want to get out of it … and then work at it on a regular basis. Because if you start it and don’t follow through a statistic is all that you’ll be.

Sounds like Webworks has done a great job!

-Mike

It’s the first niche-microblogging platform with twitter integration.

Best part. They’re a bootstrapped, small team! Go underdogs!