Comments on: Personal Branding: You Are What You Write About http://idratherbewriting.com/2009/05/03/personal-branding-you-are-what-you-write-about/ The Latest Trends in Technical Communication Sat, 26 May 2012 12:14:26 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Kathy | Virtual Impax http://idratherbewriting.com/2009/05/03/personal-branding-you-are-what-you-write-about/comment-page-1/#comment-139952 Kathy | Virtual Impax Tue, 05 May 2009 11:19:41 +0000 http://www.idratherbewriting.com/?p=3484#comment-139952 This is what I ADORE about blogs - it's an opportunity to showcase your knowledge and expertise. BTW- it's difficult to "fake" expertise when you're blogging. From what I've seen, those who try to "fake" expertise burn out quickly. They don't have any experiences from which to pull blog posts and their blogs quickly die. It's amazing really how transparent blogging is and how we can unintentionally "brand" ourselves by writing about what is on our mind. I've seen many clients start blogging on a subject but soon discover that their real passion lies in a tangent they took. I had one client who completely changed the course of her consulting business as a result of the direction she found herself consistently taking via her blog. This is what I ADORE about blogs – it’s an opportunity to showcase your knowledge and expertise.

BTW- it’s difficult to “fake” expertise when you’re blogging. From what I’ve seen, those who try to “fake” expertise burn out quickly. They don’t have any experiences from which to pull blog posts and their blogs quickly die.

It’s amazing really how transparent blogging is and how we can unintentionally “brand” ourselves by writing about what is on our mind.

I’ve seen many clients start blogging on a subject but soon discover that their real passion lies in a tangent they took. I had one client who completely changed the course of her consulting business as a result of the direction she found herself consistently taking via her blog.

]]> By: Mark Rudden http://idratherbewriting.com/2009/05/03/personal-branding-you-are-what-you-write-about/comment-page-1/#comment-139942 Mark Rudden Mon, 04 May 2009 15:48:20 +0000 http://www.idratherbewriting.com/?p=3484#comment-139942 >>For example, do you want to be an expert on XML publishing? Start an XML publishing blog. Do you want to be an expert on career management? Start a career management blog. Do you want to be an expert on cincillas? Start a blog on cincillas. The problem with this is that ANYONE can blog about a subject and be an expert, regardless of whether they actually know anything about it. They just have to sound like they know all about it. Sounds like dangerous ground to me. >>For example, do you want to be an expert on XML publishing? Start an XML publishing blog. Do you want to be an expert on career management? Start a career management blog. Do you want to be an expert on cincillas? Start a blog on cincillas.

The problem with this is that ANYONE can blog about a subject and be an expert, regardless of whether they actually know anything about it. They just have to sound like they know all about it. Sounds like dangerous ground to me.

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