Write Articles, Not Blog Postings (Jakob Nielsen's Alertbox). I saw this link from Ivan Walsh. Jakob Nielsen argues that you should write long, in-depth articles on your blog rather than short posts that mostly link to other blogs. If you publish articles, you provide value to your readers and better establish your brand.
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I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include the following technical communication topics: Swagger, agile, trends, learning, plain language, quick reference guides, tech comm careers, and certificate programs. I'm interested in information design, API documentation, visual communication, information architecture and findability, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.