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Content Strategy - a knol by Jeffrey MacIntyre

Jul 16, 2009 • general

Content Strategy - a knol by Jeffrey MacIntyre. Looking to get up to speed on content strategy? This page contains a sizable collection of links, references, definitions, and other useful information as a primer to the field. Content strategy is pretty cool. In general, it refers to making careful decisions about all the content on your site to achieve a calculated end with the user. Again, thanks tc.eserver.org for the tip. (By the way, "knol" is a new word you can add to your vocabulary.)

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Tom Johnson

I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include the following technical communication topics: Swagger, agile, trends, learning, plain language, quick reference guides, tech comm careers, and certificate programs. I'm interested in information design, API documentation, visual communication, information architecture and findability, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.