Toward Content Quality :: UXmatters. In this article, Colleen Jones explains about ten specific principles that content strategists look at. This article does a nice job of making content strategy more practical (rather than a nebulous, hard to grasp concept). According to Jones, these are the points (beyond mere grammar and style) that a content strategist looks at: "testing content with users, monitoring content metrics, establishing governance, applying the publishing model to content , incorporating content guides, standards, and tips into CMS workflows, maintaining the metadata, hiring employees, consultants, and agencies who care about content."
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