Listened to this podcast last night and this morning. Gerry McGovern talks about the importance of "care words" on a website. These words are the content people are looking for but aren't using in the search engines. He says finding the right words to match what the customer is looking for can make a huge impact on how the customer interprets the relevance of the site. For those non-podcast listeners, Gaffney transcribes the podcast too.
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I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include the following technical communication topics: Swagger, agile, trends, learning, plain language, quick reference guides, tech comm careers, and certificate programs. I'm interested in information design, API documentation, visual communication, information architecture and findability, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.