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Converting Lurkers into Contributors in Online Communities -- Nielsen's 90-9-1 Rule

Aug 20, 2009 • web-design

Jakob Nielsen explains that with web 2.0 communities, 90% are lurkers who never contribute, 9% contribute a little, and 1% actively contribute. I wish I knew the secret formula for reversing those statistics. Nielsen mentions a few strategies for improving those stats at the end. One strategy is to take advantage of"read wear," which refers to the natural marks of reading. Online, I believe it means to give more weight or to make more visible content that has more hits. (Thanks to Anne Gentle for the link.)

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Tom Johnson

I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include the following technical communication topics: Swagger, agile, trends, learning, plain language, quick reference guides, tech comm careers, and certificate programs. I'm interested in information design, API documentation, visual communication, information architecture and findability, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.