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The Turnaround Screencast

by Tom Johnson on Jan 19, 2010
categories: generalscreencasting

In Screencasts: So what?, Kristi Leach tells an engaging story about a turnaround screencast. She explains how one good screencast can change users' attitudes about software. Here's an excerpt:

I rarely watch video online. Unless it's a funny meme I have deliberately searched for, or a show that I missed, or Netflix, I won't press play. If a blog post is all video, I skip it. I rarely appreciate video instructions, either–they take too long, because I'm pausing, following the step, playing, pausing again. I was having trouble imagining how videos were going to improve our help systems or fit into our schedules.

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