The Turnaround Screencast

In Screencasts: So what?, Kristi Leach tells an engaging story about a turnaround screencast. She explains how one good screencast can change users’ attitudes about software. Here’s an excerpt:

I rarely watch video online. Unless it’s a funny meme I have deliberately searched for, or a show that I missed, or Netflix, I won’t press play. If a blog post is all video, I skip it. I rarely appreciate video instructions, either–they take too long, because I’m pausing, following the step, playing, pausing again. I was having trouble imagining how videos were going to improve our help systems or fit into our schedules.

3 thoughts on “The Turnaround Screencast

  1. Bill Kerschbaum

    I think it’s often helpful to have information available in a number of formats, where practical. People learn in different ways, and since tech writing is becoming more and more learning-oriented, it makes sense to consider different learning styles in our projects.

  2. Kristi Leach

    This screencast inspired another writer on the team to do one for his product presentation. He is planning on 20-25 minutes for the screencast and is working with his brother to get drawings and music into it. I asked him to make a note about tools and about his process. I can’t wait to see where our team is going with this. Thanks for the post, Tom.

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