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The Turnaround Screencast

by Tom Johnson on Jan 19, 2010
categories: technical-writing screencasting

In Screencasts: So what?, Kristi Leach tells an engaging story about a turnaround screencast. She explains how one good screencast can change users' attitudes about software. Here's an excerpt:

I rarely watch video online. Unless it's a funny meme I have deliberately searched for, or a show that I missed, or Netflix, I won't press play. If a blog post is all video, I skip it. I rarely appreciate video instructions, either–they take too long, because I'm pausing, following the step, playing, pausing again. I was having trouble imagining how videos were going to improve our help systems or fit into our schedules.

About Tom Johnson

Tom Johnson

I'm an API technical writer based in the Seattle area. On this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, AI, information architecture, content strategy, writing processes, plain language, tech comm careers, and more. Check out my API documentation course if you're looking for more info about documenting APIs. Or see my posts on AI and AI course section for more on the latest in AI and tech comm.

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