Podcast — Visual Composing: Document Design for Print and Digital Media, with Jo Mackiewicz
March 14th, 2011 | Posted in Podcasts 10 Comments »
Visual Composing: Document Design for Print and Digital Media
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Download MP3
Length: 45 min.
Recently Jo Mackiewicz (Auburn University) and Kathryn Riley (Illinois Institute of Technology) published Visual Composing: Document Design for Print and Digital Media with Pearson. This book covers the visual side of document design, including all the design decisions from the font you use to the colors you choose to the tables, column widths, images types, and more. I interviewed Jo for a podcast about the book. In the podcast, we cover the following:
- Typography, including serif and san-serif fonts
- Font sizes, and recommendations for older users
- Characters per line — 35, 55, 75, or 95 characters long
- Color — complementary colors, Itten’s wheel, the psychology of color
- Headings and subheadings
- Background colors, negative and positive polarity
- Contrast in document design
- Dual-coding theory, and when aural and verbal conflict but not visual and verbal
- Reasons for gaps in graphic document design among technical writers
- File types for images
- Alignment — full justification versus ragged right
- Symmetry and professional versus playful tone
Resources
- Visual Composing on Amazon /on Pearson.
- Jo Mackawicz’s website.
Sponsors
Tags: design, Design, dual-coding theory, layout, typography, Visual design, visuals
If you liked this post, keep updated with new content: Subscribe to I'd Rather Be Writing.
Both comments and pings are currently closed.
3847 Subscribers
Mark Baker (9)
Jim Reardan (5)
Jonatan Lundin (5)
VS (5)
Greg DeVore (4)
bg (3)
Caroline Jarrett (3)
Aneesha (2)
Craig (2)
DiSc (2)
[MARKED AS SPAM BY ANTISPAM BEE]
This post is great. Thank you for this post. I like this type of people who share knowledge with others.
[MARKED AS SPAM BY ANTISPAM BEE | CSS Hack]
I don’t understand how people can read this and not think “genius alert”. Great post. I’ll keep coming back to see even more.
[MARKED AS SPAM BY ANTISPAM BEE | CSS Hack]
I don’t see how people can read this and not think “genius alert”. Great content. I’ll keep coming back to see even more.
[MARKED AS SPAM BY ANTISPAM BEE | CSS Hack]
Keep up the great work.
This is excellent. I come here all the time and it’s post like this that are the reason.
[MARKED AS SPAM BY ANTISPAM BEE | CSS Hack]
Keep up the great work.
This is excellent. I come here all the time and it’s post like this that are the reason.
[MARKED AS SPAM BY ANTISPAM BEE | CSS Hack]
I don’t understand how anyone can read this and not think “genius alert”. Great post. I’ll keep coming back to read even more.
I love massages. These are the best places to get dallas massages.
Acknowledgment for’ Near news this chapter. I think if everyone did well. There would be no problem varied That can not be edited offline. Every network station to find an option
Acknowledgment for’ Near news this chapter. I think if everyone did well. There would be no problem varied That can not be edited offline. Every network station to find an option
[MARKED AS SPAM BY ANTISPAM BEE | CSS Hack]
Burning Friends