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May 15, 2011 •
Tomorrow I'm giving a four hour workshop on blogging and WordPress at the STC Summit in Sacramento. I thought I'd post my outline in case anyone is interested in how I approach these workshops.
In preparing this outline, I realized that my focus on WordPress and blogging has shifted more towards producing content rather than manipulating the technology. Several years ago, you had to be more techie to make adjustments to your theme and get plugins to work. Now, the technology has matured to the point where you really don't have to dive into code. You can just focus on content. However, it has now become more difficult to create content that stands out from other blogs, since new blog posts saturate the world on a daily basis.
1: The Intrigue – Should I start a blog?
Practice: Share your intrigue with blogging and evaluate your expectations.
2: Setting up the Scene -- How do I get set up?
Practice: Set up several WordPress sites. Add various widgets to your sidebar.
3: The Initial Euphoria of Posting – You mean I can post anything about anyone at anytime?
Practice: Find the About page on a popular blog and evaluate it. Publish a test post.
4: Getting Trendy with Design – How do I make my blog look cool/professional?
Practice: Install a new theme. Adjust some aspects of the theme.
5: Writing for the web – Why aren't people reading my long posts?
Practice: Create a link to another post with specific anchor text.
6: Comments! – Why am I getting spam?
Practice: Install and activate antispambee. Evaluate comments to identify spam.
7: Making it easy to subscribe – How can I get a thousands of readers/followers?
Practice: Burn your feed and add the Feedburner RSS and email links to your site.
8: Experimenting with Multimedia – What else can I create besides text?
Practice: Embed an image with a caption. Create a gallery. Embed a Youtube video.
9: Blogging for your company – Should I be my company's blogger too?
Practice: Read your airlines' blog and assess why it is or is not appealing.
10: Making money – This is taking a lot of time. How do I make money to justify it?
Practice: Add an ad to your sidebar. List 3 companies who might be willing to place ads on your site.
11: Writing compelling content – What can I do to create posts that make an impact?
Practice: Decide on a story you can tell for a post. Share it with others.
12: Running out of ideas – I've run out of ideas to blog about. Now what?
Practice: Mine Twitter for hashtags to identify a good post related to your blog's niche.
13: Running out of time – Where do I find the time to post to my blog?
Practice: Use Press It to post a link and excerpt from another blog.