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The difference between marketing writing and technical writing in one small sign

Jun 28, 2016 • general

On a recent trip to Claire's with my three girls, I saw a sign that captured the distinction between marketing writing and technical writing perfectly.

The difference between marketing writing and technical writing

I love communicating information in a clear, easy-to-understand way, which is why I become a technical writer. Prior to working as a technical writer, I did work as a copywriter for a health and nutrition company. I spent endless amounts of time trying to persuade people to buy protein pills that they probably didn’t need.

I guess the flip side is that now, as a technical writer, I spend a lot of time writing instructions that many people may never read.

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About Tom Johnson

Tom Johnson

I'm a technical writer based in the California San Francisco Bay area. In this blog, I write about topics related to technical communication — Swagger, agile, trends, learning, plain language, quick reference guides, tech comm careers, academics, and more. I'm interested in , API documentation, visual communication, information architecture and findability, and more. If you're a technical writer of any kind (progressional, transitioning, student), be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.