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The difference between marketing writing and technical writing in one small sign

Jun 28, 2016 • general

On a recent trip to Claire's with my three girls, I saw a sign that captured the distinction between marketing writing and technical writing perfectly.

The difference between marketing writing and technical writing

I love communicating information in a clear, easy-to-understand way, which is why I become a technical writer. Prior to working as a technical writer, I did work as a copywriter for a health and nutrition company. I spent endless amounts of time trying to persuade people to buy protein pills that they probably didn’t need.

I guess the flip side is that now, as a technical writer, I spend a lot of time writing instructions that many people may never read.

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About Tom Johnson

Tom Johnson

I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include the following technical communication topics: Swagger, agile, trends, learning, plain language, quick reference guides, tech comm careers, and certificate programs. I'm interested in information design, API documentation, visual communication, information architecture and findability, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.