Category Archives: visual communication

Visually Appealing Documents Combine Text with Images

A few years ago, I was scouring magazines to get ideas for quick reference guide layouts. In particular, I found that WIRED magazine has some of the most creative and engaging layouts, often with text laid out in three or four columns, or along the side of a graphic, or in various quadrants about the Continue Reading »

Does Translation Mean You Should Omit Illustrations?

One can hardly dismiss the power of visuals. One of the oldest truisms in communication is that a picture is worth a 1,000 words. Instead of lengthy text, we praise infographics, diagrams, workflows, and other visual illustrations that communicate ideas. (See this collection of New York Times infographics.) In Visual Language: Global Communication for the 21st Century, Robert Continue Reading »

Minimalistic Callouts Heighten Visual Appeal

Lately I’ve been working on quick reference guides that contain a lot of callouts around screenshots. (By callouts, I mean explanatory text that points to some part of the image.) In trying to come up with the right design for callouts, I surveyed how other authors approached callouts. Below is a sampling of about 14 Continue Reading »