Corporate Blogging: Five Rules for Success in the Blogosophere

I was digging in the Oberkirch podcast archives and found a thought-provoking podcast on corporate blogging (dated July 2006). In this podcast, Brian Oberkirch talks with Shel Israel about Dell’s foray into the corporate blogging world. In Dell’s initial blogging phase, their blog took a downturn when they failed to address user concerns. Dell simply Continue Reading »

Sierra Says Help Needs to Be Human, Conversational, and Geared Towards Panicky Users

Kathy Sierra is on the leading-edge for user help. In her posts and speeches for Creating Passionate Users, she often talks about the qualities of help that works, especially in this excellent South by Southwest presentation. In this presentation, she asks why so many participants actually attended South by Southwest, because the conference was in Continue Reading »

Special STC Election podcast: Call for Participants

We’re doing a special STC election podcast next Wednesday at 9 p.m. EST, talking with the different candidates running for STC offices. If you’re running for election, and you want to talk about yourself and your vision/plans for the STC, contact me at tom@idratherbewriting.com. All you need is a landline phone.

Dan Rather Podcast from South by Southwest: “Journalism needs a spine transplant; it has lost its guts”

In this podcast by Dan Rather at this year’s South by Southwest conference in Austin, Texas, Rather says today’s journalism “needs a spine transplant. It has lost its guts” (see minute 42:30). I didn’t realize how authentic Rather was as a journalist. He really is a dyed-in-the-wool, tried-and-true, 100%-committed journalist. He says information is central Continue Reading »

The Evolutionary Strategy of Web 2.0 — It’s Like Having 100 Personal Researchers Working For You

I finally found a perfect answer to the question “what’s in it for me” when it comes to blogging, podcasting, and the other social media. In this IT Conversations panelist podcast from SofTECH, Robert Rebholz explains he engages in Web 2.0 media (blogs, social tagging, and other social collaborative sites) because the ROI for information Continue Reading »

Nine Lessons for Would-be Bloggers — Great Advice from Josh Porter on Overcoming Blogging Hangups

Joshua Porter’s 9 Lessons for Would-be Bloggers gives some of the best advice about blogging I’ve ever read. Porter says people hesitate to blog because they’re afraid of putting themselves on public display, or of not having anything interesting to say. He encourages you to lose your fear of criticism, and to recognize you do Continue Reading »

Wikinomics: Combining Wikis with Economics; the More You Share, the More You Win

Wikinomics explores the economic side of wikis. In this Harvard Business Review (HBR) ideacast, Don Tapscott, author of Wikinomics: How Mass Collaboration Changes Everything, tells a story about a CEO of a gold mining company who embraced wiki principles to boost his company’s revenue from 90 million to 10 billion. Frustrated by his geologists’ inability Continue Reading »