Toward Content Quality :: UXmatters. In this article, Colleen Jones explains about ten specific principles that content strategists look at. This article does a nice job of making content strategy more practical (rather than a nebulous, hard to grasp concept). According to Jones, these are the points (beyond mere grammar and style) that a content strategist looks at: "testing content with users, monitoring content metrics, establishing go...
Rachel Lovinger gets specific about what content strategists do on a practical level and includes specific strategies to consider and questions to ask.
I wrote a guest post on Unstoppability for my friends Scott Nesbitt and Aaron Davis at DMN Communications. Scott and Aaron are two technical communicators based in Toronto who have an engaging blog I regularly follow. By the way, I rarely write guest posts. In my 3+ years of blogging, this is only the second guest post I have ever written. I hope you enjoy it. Read my guest post on Unstoppability
Last week I spoke with Rahel Bailie, a content management/strategist in Vancouver B.C., about content strategy. I'll post a podcast of the interview soon, but I thought I'd write a few notes and thoughts on content strategy first, much of which I gathered from my conversation with Rahel. Introduction to Content Strategy With almost any project, whether it's a software application or website, most likely you have multiple groups each respo...
Cool article about the imaginative empathy fiction writers use to get inside their characters' heads. The author explores the science behind our brain's ability to do this despite lacking the experiences of others.
""What We're Reading" feature in the New York Times Technology section The New York Times recently started a "What We're Reading" feature in their Technology section. In "What We're Reading, a group of technology columnists publish links to interesting articles they find online -- from any site on the web, not just the New York Times. A couple of weeks ago I also started a "What I'm Reading" section on my blog, which feeds i...
A List Apart: Articles: Content-tious Strategy. This looks to me like a seminal post in the content strategy movement. Jeff Macintrye is both witty and articulate. Content strategy is a good way of thinking about our profession. It's a lot sexier term than "technical communication" and encompasses more. Content strategy feels more like the direction people who shout "I'm more than just a writer" have been trying to head for years. Thanks ...
Content Strategy - a knol by Jeffrey MacIntyre. Looking to get up to speed on content strategy? This page contains a sizable collection of links, references, definitions, and other useful information as a primer to the field. Content strategy is pretty cool. In general, it refers to making careful decisions about all the content on your site to achieve a calculated end with the user. Again, thanks tc.eserver.org for the tip. (By the way, ...
Best Practices For Effective Design Of "About me"-Pages | Design Showcase | Smashing Magazine. Smashing Magazine routinely comes out with posts that have 50+ examples of something. Usually I gloss over these posts, but the About Me page is critical for a blog, so I read it more carefully. Readers want to know a little about the author they're reading. My About Me page isn't that exciting -- certainly not creative or artsy enough to make S...
After a recent conference call I had for an STC chapter meeting, we needed an online mechanism to keep the discussion going. Doc Guy set up a Google Groups discussion site (which includes a threaded forum and wiki) to facilitate the online discussion, and we started a few threads, but soon the discussion focused , unfortunately, only on scheduling dates for in-person meetings. In a world of virtual tools—blogs, wikis, feeds, forums, lists...
The Paris Review - Gay Talese: The Art of Nonfiction No. 2. This interview with Gay Talese in The Paris Review is fascinating. What appeals to me is how Talese gathers information for his prose. He goes out and talks to people; he interacts and observes and takes notes. Critics identify him with the New Journalism movement, a group of writers who blend traditional news reporting with literary devices from the fiction world. Talese is look...
InDesignSecrets » Learn InDesign One Feature at a Time. The author recommends setting aside 15-20 minutes a day to learn a complicated tool such as InDesign. I couldn't agree more. The same technique applies to exercise and anything else that is overwhelming in large amounts. Approaching it little by little each day, you find that it's not so overwhelming. However, this article has an even more profound implication for help authoring. If...
Keys to Being a Trusted Source of Information: Gryphon Mountain Journals. My colleage Ben Minson reflects on one of the key benefits of engaging in social media: trust. And then he analyzes trust in relation to the help materials we create as technical communicators. "If our audience thinks about us, they likely see us as just another part of the team that develops the product. We're not their friends—we're one of the people trying to mak...
Many of you—at least a third, I'm guessing—are writers by nature. You majored in English, dabbled in creative writing, probably immerse yourself in literary novels at lunch. You love the written word. You revel in your expertise in grammar, your fine tastes in sentence structure and semantics. You proudly display your Chicago Manual of Style on your bookshelf. Maybe you even secretly want to be a novelist. Perhaps you have an unfinished m...
STC's wiki is also scheduled for demolition :: TechCommDood. I admit that while I haven't visited the STC Forums in at least a year, I am surprised to see them being taken down. I didn't realize the hosting costs were so prohibitive that it was an expense that needed to be cut. Then again, I'm not sure the STC is taking them down to cut expenses. In STC's announcement, they don't actually say why they're taking the forums down. Instead, t...
