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	<title>I&#039;d Rather Be Writing &#187; advertising</title>
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		<title>Wrapping up 2008 – Successes, Failures, and Goals for the Next Year</title>
		<link>http://idratherbewriting.com/2009/01/06/wrapping-up-2008-%e2%80%93-successes-failures-and-goals-for-the-next-year/</link>
		<comments>http://idratherbewriting.com/2009/01/06/wrapping-up-2008-%e2%80%93-successes-failures-and-goals-for-the-next-year/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 03:42:03 +0000</pubDate>
		<dc:creator>Tom Johnson</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[ambitions]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[jane]]></category>
		<category><![CDATA[readscripturestogether]]></category>
		<category><![CDATA[snow]]></category>
		<category><![CDATA[STC Summit]]></category>
		<category><![CDATA[Technical Writing]]></category>
		<category><![CDATA[Utah]]></category>
		<category><![CDATA[whataboutmom]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[writer river]]></category>

		<guid isPermaLink="false">http://www.idratherbewriting.com/?p=2601</guid>
		<description><![CDATA[As 2008 ended, I neglected to write a year-end wrap-up post because it seemed so trendy and cliché at the time, but now that 2009 has started, my muse has been prodding me to write it. A lot of good things happened in 2008. We bought a house in Eagle Mountain, moving from an apartment to a two-story home that fits our little family of ... <a href="http://idratherbewriting.com/2009/01/06/wrapping-up-2008-%e2%80%93-successes-failures-and-goals-for-the-next-year/">more &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>As 2008 ended, I neglected to write a year-end wrap-up post because it seemed so trendy and cliché at the time, but now that 2009 has started, my muse has been prodding me to write it.</p>
<p>A lot of good things happened in 2008. We bought a house in Eagle Mountain, moving from an apartment to a two-story home that fits our little family of five perfectly. Jane <a href="http://whataboutmomblog.com">started blogging</a> more frequently, writing witty, engaging posts about so many things. Her readership shot up at least 300%. I <a href="http://idratherbewriting.com/advertising">started advertising</a> in my sidebar, after much encouragement from Jane. I also began providing more <a href="http://idratherbewriting.com/wordpress-consulting">WordPress consulting</a> (in my spare time) rather than training, because it&#8217;s easier and more profitable. <span id="more-2601"></span></p>
<p>I launched and redesigned <a href="http://writerriver.com">writerriver.com</a>, a community site that now has about 175 members. I also started a <a href="http://readscripturestogether.com">readscripturestogether.com site</a>, which allows me to stay motivated spiritually. My proposals to the <a href="http://conference.stc.org/">STC Summit</a> about quick reference guides and product blogging were accepted, and I&#8217;m pushing further into these areas at work. On the basketball court, I once again found my shot.</p>
<p>As for our children, <a href="http://theordinaryprincess.com" target="_blank">Sally (7)</a> read nearly all of the Harry Potter books and has transformed into a bookworm, a perfect model of her mother. She&#8217;s quickly maturing into a young woman. <a href="http://www.whataboutmomblog.com/2008/10/23/sandwiched-but-not-forgotten/" target="_blank">Susan (4)</a> continues to be the assertive middle child. We found out <a href="http://www.whataboutmomblog.com/2008/07/29/was-it-the-mountain-dew-i-drank-in-the-first-trimester-spot-has-the-other-d-syndrome/">Spot (2)</a> has Duane&#8217;s syndrome, which means one of her eyes doesn&#8217;t turn all the way to the left (but you hardly notice it). Spot exploded with speech this year, being more precocious with language than the previous two children.</p>
<div id="attachment_2602" class="wp-caption aligncenter" style="width: 560px"><a href="http://www.idratherbewriting.com/wp-content/uploads/2009/01/tom-and-lucy.jpg"><img class="size-full wp-image-2602" title="Lucy and me" src="http://www.idratherbewriting.com/wp-content/uploads/2009/01/tom-and-lucy.jpg" alt="Lucy and me (her eye only looks a little cross-eyed when she looks left without turning her head" width="550" height="434" /></a><p class="wp-caption-text">Spot and me (her eye only looks a little cross-eyed when she looks left without turning her head, such as in this picture)</p></div>
<p>As for the year&#8217;s downsides, we ordered a subscription to DirectTV, and have all been spending far too much time watching the television. Jane and I had a few senseless arguments that I still regret.  The snow in Utah turned out to be a lot less fun than the sandy beaches in Florida. We had to pay two months&#8217; rent to break our apartment lease and move into our house. In our new location, I now carpool to work an unthinkably early hour in the morning, which often leaves me tired when I come home. We still struggle to find best friends in our new neighborhood. And we both <a href="http://twitter.com/tomjohnson">fell prey to Twitter</a> and the &#8220;release-high&#8221; that 140 characters shot across the Internet provides.</p>
<p>What&#8217;s next for 2009? Like most people, I have a few goals. Although my goals are essentially the same sort of goals that others make, I try to spin them with a unique angle to encourage surprising results.</p>
<p><strong>Goal #1: Clean when Jane cleans.</strong> Being a good husband means sharing in household duties. By also cleaning  when Jane is cleaning, I&#8217;ll ease the tension that arises when I remain stationary. Of course this is something I should have been doing all along, but alas, I am male. In co-cleaning, I&#8217;ll also gain more empathy for her hard work, and maybe stop leaving my socks lying around.</p>
<p><strong>Goal #2: Post daily.</strong> Writing daily on my blog keeps my mind invigorated. It helps me stay engaged and improves my writing. It also makes me feel like I&#8217;m moving forward. I&#8217;ve found that posting daily (or, more realistically, posting multiple times a week) is easier than posting just once a week. The muse speaks loudest when I exercise it regularly. And so much good has come from my blog.</p>
<p><strong>Goal #3: Run on my treadmill 3 times a week.</strong> We borrowed my sister-in-law&#8217;s treadmill and put it right near our TV in the living room. When I&#8217;m lying down on the couch, watching football, or <em>Life</em>, or some other show, it&#8217;s hard not to look over and feel a natural desire to run on the treadmill a bit. I doubt I&#8217;ll give up TV, and rather than feel as if I&#8217;m wasting my life watching some overly dramatic cop, doctor, or terrorist show, I can offset the guilt with the good feelings of exercise.</p>
<p><strong>Goal #4: Comment daily on my readscripturestogether.com site.</strong> This is my spiritual goal. I&#8217;ve found that commenting on chapters posted on readscripturestogether.com site keeps me spiritually awake and enthusiastic in this arena. Who would have guessed that writing itself is the key to overcoming the spiritual yawn?</p>
<p><strong>Goal #5: Dual-task and take hourly breaks to read a little from Safari.</strong> This goal is in the high experimentation phase. My goal is to increase my efficiency while also increasing my knowledge and awareness. I basically pick two main tasks I want to accomplish, and switch working on them every hour. As I switch, I take a quick break to read a few pages from a book in the <a href="http://www.idratherbewriting.com/2008/05/27/integrating-all-library-content-into-one/">Online Safari Library</a>, which I have free access to. The library has a tremendously good selection of tech-related content.  Because I keep switching between the two tasks, I maintain my attention level high. And when reading tech books becomes a treat, it makes the experience sweet.</p>
<p>That&#8217;s it. A modest set of goals, and not outside the traditional social-intellectual-spiritual-physical categories that underlie so many others&#8217; goals. But hopefully I&#8217;ve given them a unique enough slant that some unexpected and beneficial consequences may result.<br />
<h2>Blog Sponsors</h2>
<ul>
<li><a href="http://webworks.com">Webworks ePublisher</a></li>
<li><a href="http://scriptorium.com">Scriptorium</a></li>
<li><a href="http://www.helpgenerator.com">Help Generator help authoring software</a></li>
<li><a href="http://idc.spsu.edu">Southern Polytechnic: Information Design and Communication</a></li>
<li><a href="http://simplifiedenglish.net">Simplified English</a></li>
<li><a href="http://info.mindtouch.com/irbw/tcs-custom-tour?persona=content">MindTouch</a></li>
<li><a href="http://www.madcapsoftware.com/products/madpak/overview.aspx?utm_source=IdRatherBeWriting&#038;utm_medium=Banner&#038;utm_campaign=MadPak"</a>Madcap Software</a></li>
<li><a href="http://www.drexplain.com/">Dr.Explain</a> </li>
<li><a href="http://www.adobe.com/products/technicalcommunicationsuite/try.html?sdid=ITRSO">Adobe Technical Communication Suite</a></li>
<li><a href="http://www.congree.com/en/download-congree-personal-edition.aspx">Congree</a></li>
</ul>
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			<wfw:commentRss>http://idratherbewriting.com/2009/01/06/wrapping-up-2008-%e2%80%93-successes-failures-and-goals-for-the-next-year/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>You Can Now Advertise on My Blog</title>
		<link>http://idratherbewriting.com/2008/11/10/you-can-now-advertise-on-my-blog/</link>
		<comments>http://idratherbewriting.com/2008/11/10/you-can-now-advertise-on-my-blog/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 04:23:04 +0000</pubDate>
		<dc:creator>Tom Johnson</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[criticism]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[international]]></category>

		<guid isPermaLink="false">http://www.idratherbewriting.com/?p=2275</guid>
		<description><![CDATA[If you look in the sidebar of my site, you&#8217;ll see that I&#8217;ve enlarged the space and included two placeholder ads. I intentionally cleared this space to make way for companies to promote their products and services. I&#8217;d Rather Be Writing receives approximately 1200 page views a day from technical communicators all over the world. 1500 people are subscribed to the feed alone, making it ... <a href="http://idratherbewriting.com/2008/11/10/you-can-now-advertise-on-my-blog/">more &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>If you look in the sidebar of my site, you&#8217;ll see that I&#8217;ve enlarged the space and included two placeholder ads. I intentionally cleared this space to make way for companies to promote their products and services.</p>
<p>I&#8217;d Rather Be Writing receives approximately 1200 page views a day from technical communicators all over the world. 1500 people are subscribed to the feed alone, making it one of the most popular technical writing blogs on the Internet. (1500 people is 200 more people than the entire attendance at the last STC Summit.)</p>
<p>The audience for I&#8217;d Rather Be Writing is completely global in scope. For example, today Paul Pehrson, in Saudi Arabia right now training people on Flare, told me one of his Saudi students asked if he knows the &#8220;I&#8217;d Rather Be Writing guy.&#8221; I regularly receive comments from people in the United Kingdom, Malaysia, India, Canada, Australia, and Germany &#8212; many of whom are outside the main advertising venues of other U.S. conferences and publications. <span id="more-2275"></span></p>
<p>I&#8217;ve purposely waited to allow advertising on my site until I had a sizable audience to make it worthwhile. There are six major advertising spots above the fold, and a larger number of spots below the fold. If you&#8217;re interested in getting more visibility for your company &#8212; approximately 36,000 impressions each month &#8212; then <a href="http://idratherbewriting.com/advertising">sign up quickly</a> before the advertising spots are gone.</p>
<p>For readers of my blog who may be concerned that advertising will water down my opinions and make me less likely to voice criticisms of sponsoring companies, don&#8217;t worry. I will continue to publish the perspectives I hold. One of the strengths of this blog is its independent voice. (Companies should realize that advertising in my sidebar does not guarantee immunity from criticism.)</p>
<p>I hope to fill the sidebar completely within the next two weeks. If you&#8217;re interested in buying advertising, please see my <a href="http://idratherbewriting.com/advertising">Advertising page</a> for details. If you have any questions, you can contact me at tomjohnson1492@gmail.com (or any other method listed on my <a href="http://idratherbewriting.com/contact">Contact</a> page).</p>
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