I’ve been thinking lately about my brand. I’ve always hated this marketing term, but the word “brand” does help answer a question. When you think of me, what comes to your mind? I’ve written about a lot of different topics on this blog, everything from findability to podcasting, blogging, technical writing, flare, wikis, screencasts, project managers, content organization, and more. My content is diverse enough … more »

Twitter, often referred to as the water cooler of the Internet, teaches us the art of brevity by limiting communication to 140 characters or less. But unless you can compress instructional content in ingenious ways, you’ll find Twitter limiting as a method for delivering documentation. Instead, Twitter is better used for the following: Eavesdropping on customer conversations Putting a personal face on your company Increasing … more »