Letting Go of the Words (2007), by Ginny Redish, puts forward an idea that many readers will eagerly embrace: think of writing as you would a conversation. Anticipate the reader’s questions as you craft your content. Redish explains, If you think of the web as conversation, you’ll realize that much of your content is meant to answer the questions that people come with. you do … more »

Yesterday I had a meeting with some managers about a series of quick reference guides that I had been preparing. If you remember, much of my callout post referred to a strategy about callout design. It was the same project. (The team actually went with bubble callouts rather than my minimalist callouts, but that’s another story.) During the meeting, as the team looked at the … more »

[Audio clip: view full post to listen] Download MP3 (to download, right-click and select Save Target As) Length: 8 min. Ginny Redish has just written a new book, Letting Go of the Words: Writing Web Content that Works. I had a chance to meet up with Ginny at the STC Summit and interviewed her briefly about her new book. Redish told me,  “Every use of … more »

One of the fundamental aspects of quick reference guides is knowing when to create them. A few weeks ago I was assigned to a small project team working on a relatively simple application, and I pitched the idea of several role-based quick reference guides for the help content. I showed samples from other projects, and the project team agreed it was what they wanted. Soon … more »

How many times have you written a 75+ page guide and heard the customer say, This is great, but can you give us a condensed version? After the third or fourth time I’d heard this, I decided to actually try it. I wasn’t sure exactly how to lay it out, so I spent a couple of days flipping through magazines — especially WIRED — looking … more »