If you want to be able to sort information by various classification schemes, such as by most popular, or by role, or by problem, your content has to be chunked in a granular enough way to facilitate the various means of sorting. Consider a work that is one large book, with no chunks at all. In that case, it would be impossible to sort anything, … more »

The Elements of Content Strategy (A Book Apart, 2011), by Erin Kissane, provides the most brief yet thorough treatment of content strategy that you’re going to find. In about 75 pages, she lays out the principles of content strategy, traces its origins, and then outlines her methodology for doing content strategy. It’s a well-written, easy-to-follow handbook that should occupy a space on the shelf of … more »

Scott Abel has a good post on content curation strategies. He writes, In order to develop an active and engaged audience, you have to publish as much interesting and informative content as possible — as often as possible! He notes how tweets and blog posts are short-lived, so you have to keep publishing all the time: … Add to the mix the sheer volume of … more »

To find good content online, I find that I’m going less and less to Google Reader and more to sources like Paper.li, an automated content curation tool that filters out some of the content noise. The problem with Google Reader is lack of content curation. You get a ton of noise, regardless of how fine-tuned your list of feeds are. With tools such as paper.li, … more »