Tag Archives: content strategist

Book Review: Elements of Content Strategy, by Erin Kissane

The Elements of Content Strategy (A Book Apart, 2011), by Erin Kissane, provides the most brief yet thorough treatment of content strategy that you’re going to find. In about 75 pages, she lays out the principles of content strategy, traces its origins, and then outlines her methodology for doing content strategy. It’s a well-written, easy-to-follow Continue Reading »

The Increasing Momentum of Content Strategy

Content strategy is a topic more and more technical communicators are talking about. It’s one of the dominant conversations in the field right now. David Farbey recently presented on Content Strategy for Everyone at Tech Comm UK. Rahel Bailie talked about Creating a Content Strategy at the Lavacon conference. Scott Abel continually talks about content Continue Reading »