Tag Archives: content strategy

Content Strategy Workshops: Interview with Rahel Bailie

This year Rahel Bailie and Scott Abel are putting on a new event called Content Strategy Workshops. It’s a two-day event, held October 9-10 in Portland, Oregon that follows the Lavacon Conference (held October 7-9, same hotel). I helped work on the website a bit, and I wanted to highlight this new event through an interview with Continue Reading »

Guest Post: Why I Love Wikis

The following is a guest post by Neal Kaplan, a technical writer at Zuora, Inc. Another post about wikis? Why not! Wikis are great! Just to set the stage, I’ve been a technical writer for a while now, working for software companies in Silicon Valley. (In fact, I often forget that there are technical writers Continue Reading »

Managing 60 + Volunteer Writers

About four months ago, I posted a call for volunteer writers who might be interested in helping out with the LDSTech blog. Since that time, about 60 volunteers have joined the project. Some are more enthusiastic than others, and some have more writing talent than others. It’s not easy to determine talent and motivation based Continue Reading »

Google Plus as a Professional Communication Tool

The following is a guest post by Shay Shaked. I’ve been messing around with Google Plus for about two weeks now. It occurred to me, after reading Tom Johnson’s latest post about content strategy and listening to his podcast about the same topic, that Google Plus is, perhaps unintentionally, the best professional social network with Continue Reading »

Building on Past Successes for Future Directions

I have a lot of flexibility and freedom in my job. That’s part of the appeal. The other day I was reflecting on the best route to take, the most fruitful path I should follow. There are quite a few directions I could go. I could become meticulously detailed about style, knowing the ins and Continue Reading »

Groupon’s Copywriting Style

Valeria Maltoni from Conversation Agent recently wrote about Groupon as an example of a business employing a strong copywriting strategy. Valeria writes, Great copywriting is the secret sauce of successful email newsletters. Groupon is an interesting example of promotional writing that sells, when attached to the right deals. (See Conversation Agent: How Content Seals the Deal Continue Reading »

On Content Strategy and Identity

A couple of months ago, I realized I would be playing a larger role in web publishing at my work, moving more towards a user awareness role. Realizing this direction, and knowing I had some budget, I decided I should attend Confab, the first conference on content strategy. It was sold out, but by a Continue Reading »

Presentations Versus Conversations

Recently I listened to Moira Gunn interview Steve Rosenbaum about content curation in her podcast, Tech Nation. I heard Steve present on a similar topic at Confab. Interestingly, I found the podcast, which was a conversation between Moira and Steve, more interesting, fluid, and natural than Steve’s Confab presentation. Steve’s presentation at Confab was great. Continue Reading »