Tag Archives: content strategy

Guest Post: Why I Love Wikis

The following is a guest post by Neal Kaplan, a technical writer at Zuora, Inc. Another post about wikis? Why not! Wikis are great! Just to set the stage, I’ve been a technical writer for a while now, working for software companies in Silicon Valley. (In fact, I often forget that there are technical writers Continue Reading »

Managing 60 + Volunteer Writers

About four months ago, I posted a call for volunteer writers who might be interested in helping out with the LDSTech blog. Since that time, about 60 volunteers have joined the project. Some are more enthusiastic than others, and some have more writing talent than others. It’s not easy to determine talent and motivation based Continue Reading »

Groupon’s Copywriting Style

Valeria Maltoni from Conversation Agent recently wrote about Groupon as an example of a business employing a strong copywriting strategy. Valeria writes, Great copywriting is the secret sauce of successful email newsletters. Groupon is an interesting example of promotional writing that sells, when attached to the right deals. (See Conversation Agent: How Content Seals the Deal Continue Reading »

On Content Strategy and Identity

A couple of months ago, I realized I would be playing a larger role in web publishing at my work, moving more towards a user awareness role. Realizing this direction, and knowing I had some budget, I decided I should attend Confab, the first conference on content strategy. It was sold out, but by a Continue Reading »

Presentations Versus Conversations

Recently I listened to Moira Gunn interview Steve Rosenbaum about content curation in her podcast, Tech Nation. I heard Steve present on a similar topic at Confab. Interestingly, I found the podcast, which was a conversation between Moira and Steve, more interesting, fluid, and natural than Steve’s Confab presentation. Steve’s presentation at Confab was great. Continue Reading »