Below are a few messages from my blog’s sponsors. Check them out and see if any interest you. Many of them have upcoming webinars. News from Madcap MadCap Software is pleased to present free live webinars from industry experts covering a variety of topics essential for today’s technical writers.  Sign up today to advance your professional skills and learn about the latest trends in technical … more »

One of the findability features in our help systems that we often overlook is the breadcrumb. Breadcrumbs typically sit above the page title and highlight the hierarchical path that leads to where you are. Here’s a screenshot of a typical breadcrumb, taken from Adobe Illustrator’s help: Greg Nudelman discusses breadcrumbs in one of his chapters in Designing Search: UX Strategies for eCommerce Success. This post … more »

A couple of months ago, I realized I would be playing a larger role in web publishing at my work, moving more towards a user awareness role. Realizing this direction, and knowing I had some budget, I decided I should attend Confab, the first conference on content strategy. It was sold out, but by a stroke of luck the organizer offered me one of thirteen … more »

Tomorrow I’m giving a four hour workshop on blogging and WordPress at the STC Summit in Sacramento. I thought I’d post my outline in case anyone is interested in how I approach these workshops. In preparing this outline, I realized that my focus on WordPress and blogging has shifted more towards producing content rather than manipulating the technology. Several years ago, you had to be … more »

In recent posts on content strategy, I’ve written about how common it is for “user experience” designers to create websites without considering content. I made this point in my last post, Text Matters, and it’s what fuels the fervor behind content strategy. In the same way that user experience designers forget about web content, replacing empty spaces in their prototypes with lorem ipsum filler, project … more »

[Audio clip: view full post to listen] Download MP3 Length: 70 min. In the barrage of information created by all the social media channels, how can you find relevant content? How can you move past forms of noise to actually produce content that engages users? What forms of social media do students respond to the most? These are some of the questions we explored in … more »

For the past couple of years in October, I’ve gone up to Brigham Young University Idaho to talk to students at their professional writing conference. I’m going up there again this year. In preparation, I asked my colleague who teaches there whether students still think of technical writing as a sellout/fallback career, or whether they’re more seriously preparing for an actual career in technical writing. … more »

Yes, I am continuing this series on Organizing Content, so if you are tired of it, check back in a while. My goal is to reach 100 posts on the topic. An Electricity Fast First, a brief bit of news. All the lights in my house are off because Jane wants to do an electricity fast. It’s a Thoreauvian experiment to see what you gain when you … more »

Let’s fast forward a year. Assume you have explored Swordfish and have hammered out a lot of help topics — nearly 200 help topics, in fact. You have met with subject matter experts and extracted critical information from them for many months. You have explored Swordfish inside and out, documenting every possible task and setting, and now you have a ton of content. The help … more »

Last week I made some alterations to my site’s design, but no one seemed to notice. In fact, few people have ever commented about my blog’s design at all. The same goes with the music intros for my podcasts. I can change the music each time, and no one ever responds. In contrast, if a post has good content, I see a steady stream of … more »

Results of a Study about Online Experience — Gryphon Mountain Journals