Last week while attending the STC Summit, I learned that MindTouch named my blog, I’d Rather Be Writing, the most innovative blog in technical communication. In their post, 2011 Technical Communication Innovation Award Winners, they write, This honor is bestowed upon long-time technical documentation professional Tom Johnson for creating some of the best — and most innovative — original content about the field of technical … more »

I’ve been thinking lately about my brand. I’ve always hated this marketing term, but the word “brand” does help answer a question. When you think of me, what comes to your mind? I’ve written about a lot of different topics on this blog, everything from findability to podcasting, blogging, technical writing, flare, wikis, screencasts, project managers, content organization, and more. My content is diverse enough … more »

Last week one of my followers tweeted, “Again, I find myself disagreeing, to a degree, with @tomjohnson.” It was actually a retweet, so someone else was agreeing that they also disagreed with me. I know my posts on content strategy had a lot of people disagreeing. First I said content strategy should focus on why help fails. Then I followed that up to say much … more »