Valeria Maltoni from Conversation Agent recently wrote about Groupon as an example of a business employing a strong copywriting strategy. Valeria writes, Great copywriting is the secret sauce of successful email newsletters. Groupon is an interesting example of promotional writing that sells, when attached to the right deals. (See Conversation Agent: How Content Seals the Deal at Groupon.) If you’re unfamiliar with Groupon, it’s a daily … more »

Content strategy is a topic more and more technical communicators are talking about. It’s one of the dominant conversations in the field right now. David Farbey recently presented on Content Strategy for Everyone at Tech Comm UK. Rahel Bailie talked about Creating a Content Strategy at the Lavacon conference. Scott Abel continually talks about content strategy — see this video series on content strategy he … more »

Last week I drove up at Rexburg, Idaho to give a presentation on technical writing to the English majors at Brigham Young University Idaho (BYU-I) as part of their annual Pre-Professional Writing Conference. Most of the students in the group intend to pursue a literary career, such as writing books, editing manuscripts in publishing houses, or teaching literature in college or high school. I was … more »