In my writing role at work , I occasionally post updates on behalf of our IT organization to various social media channels, such as Twitter, Facebook, Google Plus, our blog, and a user forum. Most of my activity on these social media channels is sparse and sporadic — a few minutes on an occasional hour. However, lately I’ve felt that we aren’t tapping into social … more »

I walked into Home Depot the other day and, seeing a clerk near the entry way, asked where the storage boxes were. Immediately the clerk told me. After I found my boxes, I asked another clerk where the gloves and Sharpee markers were. Again, she gave the answer immediately. In my experience, apart from wandering aimlessly around the store for extended periods of time, this … more »

In my previous post (“Less Text, Please”), I argued that users want shorter texts. I also explained how social media and Internet sites have possibly rewired our brains to incline us toward shorter content — according to some, our gnat-like attention spans can only consume a few short paragraphs before tapping out. The Onion has a great parody of how a single block of uninterrupted … more »

[Audio clip: view full post to listen] Download MP3 Length: 25 min. The sixth sin in my ongoing series on the Seven Deadly Sins of Blogging is being unfindable. (The other sins include being fake, irrelevant, boring, unreadable, irresponsible, and inattentive). Admittedly, lack of findability seems more a sin of omission than commission. Being unfindable seems like a sin bloggers commit against themselves. I’ve written … more »

Each social media site has its own badge. If you participate in a handful of them — Linkedin, Facebook, Twitter, Tripit, etc — it can be cumbersome to manage all your social media profiles and badges. DandyID.org is a site that helps you manage your social identities. It contains a list of 300+ social media services with profile fields for each.

Today should have been a day of great excitement, almost like a coronation. Having struggled with a 175 page user manual for several months, I finally finished a first draft. Today I met with the client, alongside the senior project manager, the project manager, and a few others to present the sacred document, with the words “Reference Manual” on the front. I say it should … more »

I watched a couple of interviews this week that spiraled downhill. The first is a Luke Burbank interview with the Icelandic band Sigur Ros. The second is a Sarah Lacy SXSW interview with Facebook founder Mark Zuckerberg.

The 2008 South by Southwest Interactive (SXSW) festival, currently underway in Austin, Texas, until March 16, is one of the most popular, high-energy tech conferences of the year. This Interactive conference “celebrates the creativity and passion behind the coolest new media technologies.” Basically, everyone who is doing anything cool on the Internet ends up speaking there. 37 Signals, Facebook, Wired — they’re all there. Many … more »

[Audio clip: view full post to listen] Download MP3 Duration: 27 min. In this podcast, I talk with Bill Albing, founder of KeyContent.org, about the impact of social media on technical communication. Bill talks about different ways social media helps audiences interconnect and interact. Good social media technologies enable professionals to collaborate easily, without being encumbered by complicated technology or even burdened by managing and … more »