Feedburner Add Customizable Subject Lines to Email Subscriptions. Holy smokes, I’ve been waiting for Feedburner to roll out this feature forever. For all of your subscribed to email updates of my posts, you can now look forward to customized subject lines of the actual post, rather than just seeing the blog name.

With a title like crunching and burning, it may sound like I’m writing about a painful illness, such as having leprosy with third degree burns and walking on sharp gravel. But actually this post is about the terms some companies use to try to make their applications look super-cool. If you’re a web 2.0 company trying to establish your product as the bomb, all the … more »

I know Twitter isn’t for everyone (even though David Pogue on the New York Times recently praised Twitter’s ability to quickly gather information from your followers.) But if you have a blog, you’d be crazy not to provide a Twitter feed for it. On my blog, I give people three main subscription options: RSS, e-mail, or Twitter. Granted, with Twitter they also get other microthoughts, … more »

Just a few days after someone begins blogging seriously, he or she starts hungering after subscribers and comments. We want readership, we want lots of people visiting our site, reading our posts, subscribing to our feed, and regularly leaving comments. This, my friend Clyde says, is the “payoff” of blogging. Although I try to write for a higher purpose outside of trying to get more … more »