I’m giving an STC webinar on blogging this Wednesday, July 29, from 1:00 to 2:30 p.m. ET. Here’s the title and description: Converting Readers from Casual Subscribers to Devoted Followers: Best Practices for Blogging Although many people feel blogging is an activity with no best practices or rules—you publish what you want, when you want, and how you want—these same bloggers usually crave readership, comments, … more »

[Audio clip: view full post to listen] Download MP3 (to download, right-click and select Save Target As) Length: 14 min. At the STC Summit, I ran into someone from Australia who follows my wife’s blog fairly regularly and had even brought gifts for her and the kids. It made me reflect on blog subscribers, and how you convert readers from being occasional readers to devoted … more »