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    Archive for icerocket

    Does Twitter Fit into Your Branding Strategy?

    December 1st, 2008 | 17 Comments »

    Twitter, often referred to as the water cooler of the Internet, teaches us the art of brevity by limiting communication to 140 characters or less. But unless you can compress instructional content in ingenious ways, you’ll find Twitter limiting as a method for delivering documentation. Instead, Twitter is better used for the following: Eavesdropping on customer conversations Putting a personal face on your company Increasing … more »