Tag Archives: karen mcgrane

Structured Authoring Versus the Web?

I recently listened to the Scriptorium webinar on the State of Tech Comm, which I found well-worth my time. One theme I keep hearing is a trend toward structured authoring. In Scott Abel‘s benchmarking survey (which the webinar uses as a starting point), Scott found that 44% of companies are using structured XML content, with Continue Reading »

Text Matters

I’ve noticed something lately. If you redesign your website, almost no one comments. If you make a cool graphic, almost no one comments. If you make a screencast or video, almost no one comments. But if you write a good post (which is 95% text), you get a ton of comments. I’ve seen this happen over Continue Reading »