[Audio clip: view full post to listen] Download MP3 Length: 38 min. In his controversial post, The Myth of Single Sourcing, Michael Hiatt explains: Single-source publishing is a zombie idea that revives itself periodically and refuses to stay dead. Its zombie supporters chant its purported benefits as a “write once, publish to many” promise and ploddingly follow it as their ultimate goal for mechanized authoring and machine … more »














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