With a title like crunching and burning, it may sound like I’m writing about a painful illness, such as having leprosy with third degree burns and walking on sharp gravel. But actually this post is about the terms some companies use to try to make their applications look super-cool. If you’re a web 2.0 company trying to establish your product as the bomb, all the … more »

Although some feel the name of your tech writing department doesn’t matter a whole lot (for example, TexasWriter says “Find out what people now call it. Ask what they mean by it. If it’s accurate, use it. You aren’t marketing, don’t make it up”), actually your department’s name does have an impact on the role you’re expected to play. For example, our current department’s name … more »