For example, if I’m interested in reading about other experiences at Confab, I’ll search for the #confab topic. If I’m interested in seeing what’s new about findability, I’ll search for the #findability topic. If I’m curious to know what people are saying about the supposed Judgment Day on May 21, I enter the hashtag #judgmentday.

This switch from RSS feeds to Twitter hashtags as a means of finding information marks an important shift for me. For some time now, RSS feeds have been failing. There is simply too much noise to make sifting through the 1,000+ new RSS items worth the while. With Twitter Topic, I usually find relevant content immediately.

The fundamental flaw in subscribing to an RSS feed is that one’s blog will focus on a specific area of interest and always deliver interesting content on that topic. In reality, people post about a lot of different topics, even in a narrowly defined niche. One day I may post about semantic structuring of wiki content, another day I may write about an experience at a conference, another day I might post about a WordPress tip, and another day I might tell you about my content curation strategy, and so on. Multiply that variety by 500 different RSS feeds, and you end up with a lot of content variety. Too much unfocused variety just comes across as noise.

Unless you enjoy reading miscellany, or unless your RSS subscriptions are limited just to people you know, RSS feeds will probably fail as you increase the number of subscriptions. While Twitter has a much higher noise ratio if you just look at unfiltered tweets of whomever you’re following, Twitter also has a higher potential to reduce the noise through hashtags. These hashtags are really metadata applied to content. It makes a huge difference in findability.

Today it’s more important than ever to tag your information with the right metadata if you want to be found. When you send your post titles across Twitter, add the necessary metadata (hashtags) so that people can find your content. Subscribing to a blog isn’t such a priority any more, because subscriptions only yield more and and more RSS glut.

RSS feeds aren’t a total throwaway, though. You can still highlight your feeds based on keywords. You can also apply smart filters using tools such as Yahoo Pipes to filter out content. The only difference is that one or two keywords may show a post as being relevant, when in fact the keywords are only minor tangents in the article, not the main focus. That’s why I like the Twitter hashtag: it’s often a stronger form of metadata.

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Last week while walking past Temple Square my friend John, a product manager where I work, painted a very different picture of connectedness. John asked me about Twitter, and as I was explaining it, Twitter seemed liked just another of the dozens of social media site out there.

“People always talk about how great it is,” John said, “that new media allows you to communicate and connect with each other, but that’s exactly what I don’t want. I don’t want all these people I don’t know emailing me and pinging me through Twitter, and Plurk and Linkedin and so on. I don’t see why anyone would want that.”

Too much communication becomes like noise and leads to a dystopia of connectedness

As we walked, I started to wonder why I myself would want it. Each day I’m bombarded with enough information to bury me. Email, tweets, instant messages, phone calls, SMS, blog comments, trackbacks, pingbacks, spam, newsletters, invitations to LinkedIn, Pulse, Plaxo, RSS feeds — it all gets to be like noise. Communication noise.

In my inbox now, I have 784+ unread messages. Most I’ve never opened because they aren’t … anything. In my RSS feeds, Google Reader constantly tells me I have 1,000+ unread posts. The comments on my blog pour day after day, whether I write new posts or not.

Sometimes the communication noise is even louder. Last week an anonymous lady called me at dinnertime to ask how to convert her WordPress.com site into a shopping cart to sell her art. Then “Sam” from New York (no idea who he is) called to say he’d followed my instructions on adding WordPress photo galleries with lightboxes but could not get it to work. He went on and on as if we were old friends.

(By the way, I now no longer answering my phone to see who it is.)

The more you blog, the more people you attract through Google. The more search-engine-optimized your posts are, the more people find you. The more tweets you send, the more people follow you. The more social networks you join, the more people add themselves to your page. The better posts you write, the more people subscribe to your RSS feed. The more content you generate – in whatever form and media – the more trackbacks and links people generate about you. The more you produce, the more emails and questions you get. You become like a content cloud – attracting Google searches.

Last week my kids pulled out an old home movie taken about 5 years ago — before we were all sucked into the Internet and Web 2.0. We seemed to have all the time in the world: sitting on a couch, or on a picnic table outside. (Yes, outside! in the sun, surrounded by …. nature, and grass! Haven’t seen that in a while.) On the video we smiled and laughed. Time moved much more slowly. No one was checking his BlackBerry, or posting to Twitter, or staying up late to blog. No feelings of concern about email. This was before the Web 2.0 deluge, before we received 100+ emails/comments/feeds/tweets a day. It seemed back then life was so different — before connectedness enveloped me like a fish net.

If connectedness is such a dystopia, why not just cut the wire, or unplug the cable? No one forces me to stay online. If the game is getting boring, no one’s preventing me from going home before the final buzzer.

Truthfully, I am somewhat addicted to connecteness. While 75% of it all is meaningless noise, there are some contexts that become extremely meaningful. Having a public space to write and publish my thoughts — where people actually read what I write and respond with comments or email or trackbacks — it’s motivating. My words no longer live solely in Word documents on an old hard drive, intended to be published in an obscure literary journal after months of slush pile dormancy. My writing freely propagates around the Internet. It freely connects with others. (No doubt for some, I am communication noise.)

Overall, to have a space to write and publish, to wake up the next morning and see half a dozen new comments on a post, to throw out a Tweet in a moment of total consternation at the grocery store, to read meaningful insights from others about topics I’m interested in — whether from social networks, RSS feeds, blogs, comments, listservs, or Twitter – it gets my mental wheels turning. The network cables are already too deep and intertwined to unplug them from my nervous system.

Nonetheless, I admit that I am conflicted. My oldest daughter is seven. She has her own blog. Should I encourage her to post more, and respond to comments from Heather, her little seven-year old friend (who also has a blog, and whom she has met once in Arizona)? Or should I encourage her to play outside, enjoying her offline childhood?

It’s not entirely an either/or scenario, but I’ll let her define her own paths in or around Web 2.0.

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photo from Flickr