Tag Archives: Scott Berkun

Why You Should Send Me (and Other Bloggers) Your Products for Free

In “FREE: The Economics of Abundance and the Price of Zero,” Wired magazine’s Editor-in-Chief Chris Anderson talks about the gift economy and how you can make products free without losing your financial return. One idea that caught my attention was to give your products away for bloggers to review. With one of his previous books Continue Reading »

Innovation in Technology — During Research, Unexpected Findings Lead You Down New Paths

Lately I’ve been reading Scott Berkun’s The Myths of Innovation. A passage about the methods for innovation jumped out at me. Berkun writes, Many innovations start in the same way as mentioned previously [from dedicated problem solvers], but an unexpected opportunity emerges and is pursued midway through the work (p. 41). In other words, while Continue Reading »