I was talking with a colleague the other day about how to increase the number of hits per article on our organization’s technology website. We get about 800 hits per article, which isn’t much given the potential audience. To increase hits, I said we need to send these articles to all users via a newsletter. Email is the only way to reach a lot of … more »

Being boring is sin #3 in my list of the seven deadly sins (other sins include being fake, irrelevant, unreadable, irresponsible, unfindable, and inattentive). Perhaps a more tactful way of saying something is boring is to say the writer neglects to “keep the audience’s attention.” I’m always hearing about the short attention spans of online audiences, that readers only skim your content and spend a minute … more »