In the ongoing discussions about content strategy, one recurring idea keeps emerging: strategy versus tactics. The key differentiator between content strategy and technical writing is strategy. The content strategist develops a strategy; the technical writer carries out tactics to fulfill the strategy. The general develops the battle strategy, the troops carry out the necessary maneuvers to realize that strategy. Which is more valuable: strategy or tactics? … more »

I don’t know if it was my long bike ride along a river or my immersion in the writing phase of a documentation project, but this week I’ve been pondering Mike Hughes’ assertion that help should be a “mile wide and thirty seconds deep.” I first heard Mike mention this help landscape metaphor in a podcast several months back. Mike also wrote an article called … more »